Metro summer print campaign I art directed for The Hive.

Metro wanted a fresh signage campaign for the summer of 2023 to highlight the variety of foods found at your local store. That’s when, “Eat as you are,” was born, showing customers that no matter what kind of eater you are, you’re welcome at your local Metro.

For the photography, it was important to highlight the food in a striking, exaggerated way to bring the message home. Subject photography was eccentric and playful to stop you in your tracks. Copy was placed to also reflect that.

Food photography was colourful and intentionally staged to pop.